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Who we are

We help organizations in their everyday challenges related to the wellbeing of their employees.

We know what it takes to create a work environment for employees that makes them feel welcome, cared for, valuable.

So that they can perform at their best.


Our values

Passion, courage, curiosity and (a lot of) fun.

Image by Ian Schneider

"I have experienced myself how difficult it could be to execute an employee wellness program - i. to identify what areas to address, and how to address them;  

ii. to develop new wellness benefit plans and to get them approved by Regional and Global Comp & Ben; iii. to find and contract various wellness consultants and go through the whole internal procurement process; iv. to coordinate the agenda for Wellness awareness days/months; v. to communicate the program to employees and measure the results. 

I've met many businesses, HR professionals, employee program owners who've experienced similar challenges.  As an HR manager I have always thought how convenient it would be if I had one partner company to cooperate with, for everything that is wellness-related.

My hope is to help your organisations to improve your employees' performance through care about their wellness, so that you can tell a different story."

- Zlatina Kushkieva, Founder, U Matter


Zlatina Kushkieva has more than 18 years of business experience in Human resources management, Sales, Management consulting. She has worked for well-known multinational companies such as Procter & Gamble, Merck & Co, Deloitte Management Consulting, Adecco Group's Lee Hecht Harrison, Avon Cosmetics. As an HR Manager she has developed and implemented work-life balance strategy, program and benefits, and has been in charge of designing and execution of wellness programs.

As a Regional and Country Human Resources manager, Zlatina has developed and implemented work-life balance strategy, program and benefits, and has led the design and execution of wellness programs. She has been transforming organisations, improving HR processes and practices, reorganising total rewards principles, developing new benefits, designing employee motivation and retention programs. 

As a Management consultant, Zlatina has been working with CHROs, CEO, CFOs advising them on business strategy, improvement of operational processes. She has designed new HR strategies and processes, lead transformations and culture change in companies from the financial services, telecommunications and media, real estate, energy and resources, FMCG, IT and business process outsourcing industries.

She has lead the introduction of Innovation culture for 19 countries in Central Europe.

A passionate  believer in Lean Startup approach. Experienced training facilitator.

Zlatina is a Lean Six Sigma Green Belt; certified Senior Professional in Human Resources by the HR Certification Institute (USA); certified Career Coach; Business Administration graduate from Sofia University "St. Kliment Ohridski" (Bulgaria). 

The founder

The team

For the execution of your employee wellness program and/or employee assistance program (EAP), we work with some of the best wellness advisors in the areas of physical activity, healthy eating, mindfulness, mental health, anxiety management, stress management, social relationships, personal finance management - licensed psychotherapists, nutritionists, physical health consultants, certified career coaches and independent financial advisors

Once we identify your company needs and develop your wellness program, we will establish the most suitable team of experts for your employees.

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